CVP CHAT LTD — Legal

This page contains the Privacy Policy and the Terms & Conditions for the CVP Chat website and applications (including Instagram-connected services).

Privacy Policy

Effective date: 28 October 2025

Controller: CVP CHAT LTD, 1 Ridgeside Avenue, Brighton, England, BN1 8WD (“CVP Chat”, “we”, “us”).

We respect your privacy. This Privacy Policy explains how we collect, use, share, and protect personal data when you use our websites, apps, and services that integrate with Instagram and other Meta platforms (collectively, the “Services”). We process personal data in accordance with the UK GDPR and the Data Protection Act 2018.

1) Scope & Who this policy applies to

  • Visitors to our websites and landing pages.
  • Registered users and their authorised team members.
  • Instagram account owners who connect their accounts to CVP Chat.
  • Individuals who interact with our users’ Instagram accounts (e.g., send DMs, comments, mentions) where data flows through our systems on our users’ behalf.

2) What we collect

Account & Contact Data
  • Name, email, password (hashed), profile details, organisation info, role, invitation status.
  • Billing/contact info for paid features (handled via PCI-compliant payment processors; we do not store full card numbers).
Service & Technical Data
  • Log data, IP address, device and browser info, timestamps, referral URLs, event logs, crash reports.
  • Cookies and similar technologies (see “Cookies & Analytics”).
Instagram / Meta-Related Data
  • Instagram user/page IDs, IG-scoped IDs, usernames, post and media IDs, comment/DM/message metadata and content (where processed to deliver automations configured by our users).
  • Access tokens, permissions, webhook events (messages, comments, postbacks, follow status, etc.).
  • Automation configuration (e.g., keywords, buttons, ice breakers, persistent menu, competitions, templates).
Support & Communications
  • Tickets, emails, in-app messages, call recordings (if applicable), and feedback you provide.

3) Sources

  • Directly from you (forms, dashboard, API).
  • Automatically (cookies, logs, telemetry).
  • From Meta/Instagram APIs and webhooks when you connect your account and grant permissions.

4) Purposes & Lawful Bases

PurposeExamplesLawful Basis
Provide & operate ServicesLogin, automations, webhooks, message routingContract (Art. 6(1)(b))
Improve & secureDebugging, analytics, anti-abuse, rate limitingLegitimate interests (Art. 6(1)(f))
Billing & complianceInvoices, fraud prevention, taxLegal obligation (Art. 6(1)(c)); Contract
CommunicationsService emails, product updatesLegitimate interests; Consent for marketing
Legal & safetyEnforce Terms, detect illegal useLegitimate interests; Legal obligation; Vital interests where applicable

5) Sharing & Recipients

  • Processors: trusted vendors for hosting, storage, analytics, emails, payments, and customer support under data-processing agreements.
  • Meta/Instagram: when you connect your account, we process and transmit data via Meta’s APIs strictly per their policies and your configuration.
  • Corporate: business transfers (merger, acquisition) with appropriate safeguards.
  • Legal & Safety: courts, regulators, and law enforcement where required or permitted by law. See “Illegal Content & Law Enforcement”.
Illegal Content & Law Enforcement. We maintain a zero-tolerance policy for content that is pornographic, exploits minors, promotes illegal drugs, violent or criminal activity, or incites harm. Where we detect or reasonably suspect such use, we may suspend or close accounts, preserve evidence, and share relevant data with police or competent authorities to the extent permitted or required by law.

6) International Transfers

Your data may be processed outside the UK. Where we transfer personal data internationally, we rely on an adequacy decision or appropriate safeguards (e.g., UK IDTA/standard contractual clauses) and implement technical and organisational measures.

7) Retention

  • Account data: for the life of the account + up to 6 years for compliance and record-keeping.
  • Operational logs: typically 90–365 days, unless required longer for security, fraud, or legal reasons.
  • Instagram tokens: stored only as needed and rotated/removed upon disconnect or expiry.
  • Backups: time-limited rolling backups (duration varies by system).

8) Security

  • Encryption in transit (TLS) and at rest where applicable.
  • Least-privilege access, audit logging, secret management, and separation of environments.
  • Hashing of passwords using industry-standard algorithms.
  • Ongoing monitoring, rate limiting, and abuse detection.

9) Your Rights (UK)

Subject to limits, you can request access, rectification, erasure, restriction, objection, and data portability; and withdraw consent at any time (for consent-based processing). You also have the right to complain to the UK ICO.

10) Children

Our Services are not intended for children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided data, contact us to remove it.

11) Cookies & Analytics

Cookie categories
TypePurposeExamplesControl
Strictly NecessaryAuth, security, sessionSession ID, CSRFRequired
AnalyticsUsage, performancePage views, funnelsConsent/opt-out where applicable
FunctionalPreferencesLanguage, layoutBrowser controls

12) Third-Party Links

Our Services may link to third-party sites. Their privacy practices are governed by their own policies.

13) Changes

We may update this Policy from time to time. Material changes will be highlighted in-app or by email where appropriate.

14) Contact

For privacy requests, please contact: privacy@cvpchat.org
CVP CHAT LTD, 1 Ridgeside Avenue, Brighton, England, BN1 8WD

Terms & Conditions

Effective date: 28 October 2025

1) Acceptance

By accessing or using the Services, you agree to these Terms. If you use the Services on behalf of an organisation, you represent that you have authority to bind that organisation. If you do not agree, do not use the Services.

2) Eligibility

You must be at least 13 years old (or the age of digital consent in your jurisdiction, if higher). You must comply with all applicable laws, Meta/Instagram policies, and these Terms.

3) Account

  • Provide accurate information and keep credentials secure.
  • You are responsible for all activity under your account.
  • We may refuse, suspend, or terminate accounts for any breach, risk, or unlawful use.

4) Licence & Acceptable Use

We grant you a limited, non-exclusive, non-transferable licence to use the Services as intended. You agree not to:

  • Reverse engineer, scrape at scale, or misuse APIs.
  • Circumvent technical limits, rate limits, or security measures.
  • Upload or transmit malware, spam, or deceptive content.
  • Use for pornography, sexual exploitation, illegal drugs, criminal activity, hate or harassment, or violation of others’ rights.
  • Violate Meta/Instagram platform terms or applicable laws.
Zero-Tolerance: Accounts that share, promote, or automate pornographic content, illegal drug activity, or criminal behaviour will be suspended or closed. We may preserve logs and share relevant data with law enforcement as permitted or required by law.

5) User Content & Instagram Data

  • You retain ownership of your content. You grant us a worldwide, limited licence to process content and data solely to provide and improve the Services and to comply with law.
  • You are responsible for obtaining rights/permissions and for your content’s legality and accuracy.
  • You must not store or export Instagram data in a way that violates Meta policies. You agree we may remove, disable, or refuse content at our discretion.

6) Third-Party Services

Integrations (e.g., Meta/Instagram, email, payments) are subject to third-party terms. We are not responsible for third-party services, outages, or changes.

7) Service Availability & Maintenance

We strive for reliable service but do not guarantee uninterrupted or error-free access. We may modify, suspend, or discontinue features at any time. We are not responsible for server interruptions, maintenance windows, network failures, data centre issues, DDoS, force majeure, or other outages.

8) Security & Incidents

We implement safeguards as described in our Privacy Policy. However, no system is perfectly secure. We are not liable for unauthorised access, hacks, or data breaches beyond obligations required by law. You must promptly notify us of any suspected compromise.

9) Plans, Fees & Taxes

  • Some features may require paid subscriptions. Fees are billed as agreed and are non-refundable except where required by law.
  • You authorise us and our payment processors to charge your payment method and you remain responsible for applicable taxes.
  • We may change prices with prior notice where required.

10) Beta/Experimental Features

Beta features are provided “as is,” may change or be withdrawn at any time, and may be less reliable than generally available features.

11) Warranties & Disclaimers

To the maximum extent permitted by law, the Services are provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, and non-infringement.

12) Limitation of Liability

To the fullest extent permitted by law, in no event will CVP Chat, its directors, employees, or suppliers be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages; or for loss of profits, revenue, data, goodwill, or business interruption, even if advised of the possibility. Our aggregate liability arising out of or related to the Services shall not exceed the amounts paid by you to us in the 12 months preceding the event giving rise to the claim.

13) Indemnity

You agree to defend, indemnify, and hold harmless CVP Chat from claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from your content, your use of the Services, or your breach of these Terms or of laws or third-party rights.

14) Suspension & Termination

  • We may suspend or terminate access for breach, risk, non-payment, illegal use, or to comply with law.
  • Upon termination, your licence ends and we may delete or disable access to your content according to our retention policy and legal obligations.

15) Changes to Terms

We may update these Terms. Material changes will be notified in-app or by email where appropriate. Continued use after the effective date constitutes acceptance.

16) Governing Law & Venue

These Terms are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction, subject to any mandatory consumer protection rules.

17) Contact

Legal notices and questions about these Terms: legal@cvpchat.org
CVP CHAT LTD, 1 Ridgeside Avenue, Brighton, England, BN1 8WD


Meta Platforms, Inc. and Instagram are trademarks of their respective owners. CVP Chat is an independent service and is not endorsed by or affiliated with Meta.